Course Description

This is not about brand building. It’s about making sure you have sufficient leads, of the right quality, in your sales funnel. It will change the way you look at your marketing resource and ad spend.

Co-Founder, Accordant Partners LLP

David Standing

Course curriculum

  • 1

    2. Connecting Marketing to Sales

    • Introduction to Module 2

    • Why Are Enquiries So Important?

    • Sales Optimization: How to Build an Unstoppable Business

    • Traffic Sources

    • The System: Introduction

    • Offering a Lead Magnet

    • Offering a Tripwire

    • Core Offer

    • Profit Maximiser

    • Return Path

    • How To Turn Your Email Newsletter Into An Enquiry Generating Machine

    • How To Turn Your Email Newsletter Into An Enquiry Generating Machine - Step By Step Guide

    • How To Re-Engage Existing Clients

    • ALWAYS Be Adding Value; Never Be Discounting!

    • Always Be Adding Value - Step By Step Guide

    • The Guide To Successfully Running A Flash Sale

    • The Guide To Successfully Running A Flash Sale - Step By Step Guide

    • Things Great Sales People Don't Do

    • Things Great Sales People Don't Do - Step By Step Guide

    • Why Sales Follow Up Will Separate You From Everyone Else

    • Why Sales Follow Up Will Separate You From Everyone Else - Step By Step Guide

    • Tips To Closing Sales

    • Tips To Closing Sales And Responses To Dreaded Objectives - Step By Step Guide

    • 6 Reasons Why Discounting Is Destroying Your Sales

    • 6 Reasons Why Discounting Is Destroying Your Sales - Step By Step Guide

    • In A Sales Slump? Action Steps to work your way out

    • In A Sales Slump? Step By Step Guide

    • How To Run An Effective Sales Contest

    • How To Run An Effective Sales Contest - Step By Step Guide

    • End of Module 2